GENESIS® - Latest Release and Mini Interview

July 1, 2020

Melbourne based brand GENESIS® (@genesisgenesis__) just dropped Part 1 of their latest release. Included in Part 1 of the drop are the new Genesis Records Tees and Sweats. Part 2 dropping next week features the Snowy Tee.

Last night we had a quick chat with Aston and Jordan, the guys behind the brand and got some insights into GENESIS and their latest collection.

Hey guys! Thanks for catching up to chat GENESIS and the latest release. Let’s start with the basics, what is GENESIS?

Hey Daniel, firstly thanks for having us! Genesis is a streetwear clothing brand, born and raised in Melbourne, and inspired by 90s hip hop and skate culture. The brand is fairly fresh, having kicked off late last year by the two of us, Aston and Jordan. Our designs have a bold but DIY feel to them, with the ideas behind each design conjured up by the two of us, and drawn up by Aston. Genesis was originally created as an outlet for us to express our passion for design, but what we didn't expect to enjoy as much as we have is the connection we've formed with the local streetwear community.

Your latest drop is absolutely stellar. Part of the collection drawing influence from the release of your Spotify playlist series. Can you tell us a little bit about the inspiration for the collection, and how it came together?

Art and music are two of our biggest passions. We're constantly trawling through Instagram and Spotify on the search for new clothes or music. The inspiration behind our Spotify playlist series was to give our followers something else to engage with, rather than just our clothes, and that they wouldn't have to part with their finances to enjoy. It was a no brainer given our love for music, and the Record design is our way of celebrating this new initiative. On the other hand, the Snowy tee was created due to our love for old school cartoons and art. It worked really well with our vintage roots, and is a tee that all people can enjoy, regardless of their demographic.

GENESIS® Latest Release Part 1 is available online now with Part 2 releasing next week - See the collection below.